This strategy outlines the communication and outreach plan for the CAMCA project, which aims to enhance the conservation of migratory mammals in Central Asia through climate-informed management. It includes objectives for internal and external communications, target audiences, tools, channels, and products to be used. The strategy emphasizes the importance of raising awareness about climate impacts on biodiversity, supporting policy integration, and promoting community-based wildlife management. Key components include a project website, social media integration, and engagement with international and national media.